James Furniss

James Furniss
Head of Commercial

7am – 9pm | Mon – Sun

James Furniss is a seasoned commercial broker with over 20 years’ experience and recognises and values the trust his clients place in him and strives every day to exceed their expectations.

He works with businesses of all sizes, from start-ups to £50m-plus turnover PLC’s. Unlike many intermediaries he invests a great deal of time at the outset, making sure he fully understands the issues to find the appropriate solution.

James comments: “Commercial finance is an extremely complicated subject. Unlike elements of personal finance which have neatly defined rates and criteria, commercial finance is much more tailored and requires a vast degree of skill and expertise to find the right deal.

“The key to success and a proud ethos at Principle Finance is understanding the need to build relationships, not only with our clients but also with fellow brokers and that solid communication is key to a strong working relationship, along with quality business delivery.”

James is married with 3 children, who have become the key motivators behind working hard to make his business a success.

James concludes: “Family is everything, they cheer you up when you are down and also keep you grounded when I get a little over excited. Without their support I know I would not be the person I am today.”